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iPoint Media UK
Last week we entered new territory with our first site in the United Kingdom. The Lexicon Mall in Bracknell now has two iPoint way-finder...
Peter Siebert
Jun 23, 20231 min read
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HOW CANDLES SHAPED OUR BUSINESS
We piloted our touch screen software at Canal Walk back in 2003. Initially our approach was to simply replace the traditional category...
Peter Siebert
Apr 8, 20212 min read
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THE ONES MOST RESPONSIVE TO CHANGE
It was 1 year ago to the day that we went into lockdown. The retail economy in which we find ourselves now is very different. If you go...
Peter Siebert
Mar 25, 20211 min read
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A PHYSICAL STORE DIRECTORY OR A MOBILE APP?
Shopping malls are dynamic spaces. Even if people are familiar with their local mall, there are always new stores coming in, and stores...
Peter Siebert
Mar 10, 20212 min read
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WHY ADVERTISE IN THE MALL?
Because it's closest to the shop shelf! If you are a retail product owner, you should be working backward from the shop shelf when...
Peter Siebert
Feb 26, 20212 min read
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INTERFACE DESIGN - OUR APPROACH
I was still living in the UK in 2002 when Paul and I put the business plan together for our new venture - iPoint. Coming from a corporate...
Peter Siebert
Feb 19, 20212 min read
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BUILT-IN AUTOMATED SANITIZER
Things have changed. No matter how we go forward, how we navigate public spaces will probably never be the same again. A little emphasis...
Peter Siebert
Nov 23, 20201 min read
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SHOPPERS STILL USE TOUCH SCREEN WAY-FINDERS!
I was very concerned that people would stop using our screens in the mall to find store information because of COVID. We ran the numbers...
Peter Siebert
Nov 17, 20201 min read
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CAN WE ELIMINATE TOUCH IN RETAIL?
The short answer is NO. Not unless we decide to eliminate cash and also contactless credit cards with a pin requirement for transaction...
Peter Siebert
Nov 16, 20202 min read
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SURVIVING POST-COVID RETAIL!
If you and your business managed to survive 2020 and all its challenges, then you are one of the lucky ones. But what now? Surely it's...
Peter Siebert
Nov 13, 20202 min read
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